Are you an emotional investor?

Annuity and life insurance marketing organization

Some people make emotional financial decisions based on the messages and advertisements presented to them from the investment community.

Does this describe you?

We’ve created a test so you can find out! Let’s go through this fun little exercise together. Below you will find a series of historical performance charts. Imagine these charts display a highly diversified stock portfolio from leading publicly traded companies.

Are you an emotional investor?

Some people make emotional financial decisions based on the messages and advertisements presented to them from the investment community. Look at each graph on the left below and circle the number that best represents your feelings
about the chart. Helpful Hint: Be emotionally honest with your reaction to each chart.

Did you notice the charts not only performed differently but they also looked different?

This was done intentionally to simulate advertisments designed to trigger your emotions. Even though you were being presented with facts, the feelings were present and possibly part of your decision making.

Making investment decisions based on past performance can be a painful experience. The investment community has consistently tried to deliver this message to Americans. You have probably read the following statement hundreds if not thousands of times, “Past Performance Not Necessarily Indicative of Future Performance.” For those who advise on investments or sell investments, this statement is a required warning to the clients they work with.


Now ask yourself the following question and… be completely honest with yourself.

“Do I believe that past performance IS a good indicator of future performance of my mutual fund?”


If you answered, “YES” to this question it turns out you are not alone. If you believe past performance IS a good indicator of your investment’s future performance than you are in the same club as countless Americans who have the same belief.
In fact, many investors are influenced by ads illustrating a high past performance within mutual funds. According to Forbes, “(Mutual) Fund firms pay to run these ads for the simple reason that they work. Investors flock to funds that have performed well in the past–especially to those that are advertised as such. In fact, studies show that past returns may be the primary factor investors consider when choosing among funds.” Emphasis added. (Source:

While advertising and the average individual investor uses past performance information and data, the investment community continues to issue their standard warning.

“Past Performance Not Necessarily Indicative of Future Performance.”

Regulators like the Securities and Exchange Commission (SEC) continue to issue warnings like the one below about the advertising practices that influence people’s important financial decisions.
“This year’s top-performing mutual funds aren’t necessarily going to be next year’s best performers. It’s not uncommon for a fund to have better-than-average performance one year and mediocre or below-average performance the following
year. That’s why the SEC requires funds to tell investors that a fund’s past performance does not necessarily predict future results.” Emphasis added. (Source:


Does it sound like a conflict to you?
Does it sound like double talk?

On the one hand, mutual fund advertisements draw customers with stories of outstanding historical performance yet this very performance is likely not an indicator of future results according to the same investment community. Are mutual funds trying to deceive people or are they just promoting the value of their product?
If you were evaluating a mutual fund without looking at the past performance chart or graph, on what would you be basing your decision? If you did not look at a historical chart at all, would you send your money to that mutual fund?

Information is powerful and it can trump emotion.

Mutual funds advertisements often pick attractive periods to show just how well they can do when times are good. Rather than argue if that is an honest and balanced approach, let’s consider at how it might affect your judgment. Think back to the charts you reviewed earlier in this report. Did the charts going up make you feel better than the charts going down? That’s what advertising is all about; peaking your interest and emotions. Financial decisions, on the other hand, should be based upon information. So let’s examine some more information.
Think back to the four charts again. Here’s some more information about those charts. Each of those charts was actually tracking the very same thing! That’s right, regardless of how you felt about each chart, they all tracked the S&P 500 Index. The investment, in this case, never changed but the manner in which it was displayed to you did. Now we will zoom out and look at a longer period of time.



The chart above spans 173 months or 14 years, 4 months and a handful of days. The good news is that the index is up over all from where it began. What often surprises people is the actual return. Many people, seeing the advertising and
short-term charts find this fact surprising…

S&P 500 Index has only grown by an average compound annual return of 1.8% during this period that extends more than 14 years.

Exploring Other Options

Equipped with this knowledge, it is reasonable to consider other ways one might grow their money without exposure to volatility.

Certificates of Deposit. According to the Securities and Exchange Commission (SEC)

“When looking for a low-risk investment for their hard-earned cash, many Americans turn to certificates of deposit (CDs). In combination with recent market volatility, advertisements for CDs with attractive yields have generated considerable interest in CDs…”

“When you purchase a CD, you invest a fixed sum of money for fixed period of time – six months, one year, five years, or more – and, in exchange, the issuing bank pays you interest, typically at regular intervals. When you cash in or redeem your CD, you receive the money you originally invested plus any accrued interest. If you redeem your CD before it matures, you may have to pay an “early withdrawal” penalty or forfeit a portion of the interest you earned…”

Fixed Indexed Annuities.

These low risk savings vehicles are issued by insurance companies.

According to the National Association of Insurance Commissioners…

“Money in a fixed indexed annuity earns interest based on changes in an index. Some indexes are measures of how the overall financial markets perform (such as the S&P 500 Index or Dow Jones Industrial Average) during a set period of time
(called an index term).”
“The insurance company uses a formula to determine how a change in the index affects the amount of interest to add to your annuity at the end of each index term. Once interest is added to your annuity for an index term, those earnings are usually locked in and changes in the index in the next index term don’t affect them.” (Source:


This chart tracks the actual performance of one Fixed Indexed Annuity that was purchased in 1998 through 2013.

*This graph is based on actual credited rates for the period shown on the Index-5 product which is no longer available for sale. Past performance is not an indication of future results. Please call your American Equity Agent for new product information. Check out product disclosure for specific information.

During this period, this specific Fixed Indexed Annuity earned greater than 4.5% (In Green Above). You can also see in the chart above that the Fixed Indexed Annuity enables the owner to sit out negative movements while participating in a
portion of the positive movements in the index (In Yellow Above). You can also clearly see the value of the minimum guaranteed rate (In Blue Above) compared to the performance of the index and the Fixed Indexed Annuity contract value.


Get all the facts!

Before selecting any financial product, be sure to meet with a fully licensed and experienced representative so that you understand the benefits and costs associated with the transaction you are considering.


Our office stands ready to help you. Just give us a call!




Figure 1: This chart tracks the S&P 500 Index from March 20, 2000 through September 30, 2002 as the index moved from 1527.46 to 800.58.
Figure 2: This chart tracks the S&P 500 Index from September 30, 2002 through October 8, 2007 as the index moved from 800.58 to 1561.80.
Figure 3: This chart tracks the S&P 500 Index from October 8, 2007 through March 2, 2009 as the index moved from to 1561.80 to 683.38.
Figure 4: This chart tracks the S&P 500 Index from March 2, 2009 August 11, 2014 as the index moved from 683.38 to 1978.34.

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Are Insurance Companies Really Safe?

read our article about insurance companies

Recently, we have all witnessed a dramatic change in the attitudes people have about their money. Investors have begun seeking ways to properly eliminate risk and preserve long-term, guaranteed growth. When people seek safety and protection, they often consider utilizing the services and guarantees of America’s insurance industry. For many years, people have considered annuities to be a safe haven for their life savings. The following is a brief outline that reveals some of the reasons annuities and insurance companies are so safe.


The US insurance industry is truly one of the tightest regulatory environments in the world.
Each state has a Department of Insurance (DOI) regulating insurance activity in their respective state. For example, if you live in Oklahoma, your DOI is keeping an eye on the operation and solvency of each insurance company that does business in Oklahoma. It is important to keep in mind that the same holds true if that same insurance company is approved to do business in another state. In other words, your DOI is not the only one watching over the insurer. Every state the insurer does business in has another DOI looking over their shoulder as well. This creates a truly remarkable level of oversight to catch potential problems well before they can get out of hand. The following is a short list of the key areas under
constant supervision.

Capital & Surplus Requirements

Insurers use capital and surplus as a buffer to finance growth and pay for emergencies and other business commitments. Each state specifies a minimum dollar amount for required capital and surplus that each insurer must maintain.

Risk Based Capital Ratio (RBC)

This sophisticated formula allows regulators to evaluate whether the insurer maintains sufficient capital in relation to the relative risk within the insurers operations. Each year, the RBC levels for each company are reported to the National Association of Insurance Commissioners (NAIC) and the state where the insurance company is domiciled. These ratios are then compared to the standards set by the NAIC for monitoring. The NAIC prescribes action based on 6 categories within the levels of performance for the RBC Ratio.


Annual Statements are filed with every state where the insurance company is licensed to do business and a copy sent to the NAIC. This allows for a thorough annual review of overall solvency within the company.

Other Ratios and Formulas

The Insurance Regulatory Information System (IRIS) is a system that has been developed to monitor financial conditions and prevent insolvency within an insurer. There are a total of 12 financial tests performed within the IRIS. The Financial Analysis and Solvency Tracking (FAST) system was created for additional analysis of larger insurers. The FAST system is applied to review the insurance company’s financial status every three years. The FAST system reviews both current financial records along with a review of the company’s 5-year history.

Guaranty Associations

As an additional safety net, each state has established a life and health guaranty association, which operates under the supervision of the state insurance commissioner. Insurers are required to participate in a state’s guaranty association in order to do business in the state. The association is responsible for funding obligations to policyholders should an insurance company be unable to meet the financial obligation. The members of the association are assessed fees to pay for obligations to customers. Guaranty funds have specific limitations on the amount they cover. These amounts vary from state to state. State laws ordinarily prohibit an insurer from using the existence of the guaranty association for the purpose of the sale of insurance and annuities.

Other Insurance Companies

In order to keep a safe distance from financial challenges, insurance companies work together to create an additional level of safety for policyholders. Many insurers actively pursue reinsurance through other insurance carriers. This further spreads the risk against the potential for a catastrophic financial dilemma to have a substantial impact on any individual company.


Today, many insurance companies specialize in a particular line of business. While this may skew their risk into specific types of areas, it can also provide another level of security. For instance, an insurer that focuses almost exclusively in the annuity business is not exposed by large natural disasters or unforeseen health circumstances. A well-managed annuity company can provide tremendous levels of safety and confidence by properly managing the funds in their care through a conservative portfolio of government issued and investment grade bonds.


Insurance companies are built to last. In Europe for example, you can find insurers that are literally hundreds of years old. This tradition of conservative asset management and well tested formulas for performance put insurance companies in a class by themselves.


Insurance companies today are measured in terms of the billions of dollars that they have under their care. This financial clout allows companies to weather the storms of time and keep the promises they have made to their policyholders.

Ratings Services

Insurance companies are among the most closely monitored business entities in the United States. Most active insurers are scrutinized by ratings services such as Weiss, Standard & Poors, Fitch, and the premier insurance rating company, A.M. Best. Companies like A.M. Best do more than simply make sure the company is meeting the minimum standards for regulatory clearance. Most ratings services are measuring the amount that the insurance company actually EXCEEDS the minimum requirements.
This additional monitoring level cannot be overstated. Nobody thinks twice when a consumer asks, “What is that insurance company rated?” In fact, most agents don’t wait for the question to be asked. They often offer the current company ratings to the client because it is assumed that they expect to receive this type of information. Why? Because the insurance industry is safe and measurable to a high degree. Now think carefully; when was the last time you asked, “What is my bank rated?” or how about, “I wonder what the credit rating of my local stock broker is?”


The items discussed above are indicative of a truly safe environment for an individual’s long-term money. However, there is a risk that is often overlooked; the erosive nature of the personal income tax. Every American that earns interest in non-qualified CDs, checking accounts, money market accounts, bonds and other interest bearing vehicles must pay Uncle Sam a percentage of what was earned whether they used this money or not. Insurance products like annuities allow people to determine when, if ever in their lifetime, they are going to pay income taxes on their earned interest. This advantage can dramatically increase the amount of money people have available when they need it most.


Are insurance companies really safe? Absolutely! Insurance companies that follow the prescribed formulas, practices and traditions mentioned above can achieve a level of financial security for customers that other financial service entities can only dream of. Give us a call to evaluate if your current portfolio passes the safety test!

Lifetime Income Benefit Rider

For life time income benefit rider call us now

You’ve Done the Work. Now Enioy the Ride.

You worked hard. From saving up for your first car to building up your nest egg, you put in the time and the energy to prepare for what may lie ahead. And, now you have earned the opportunity to enjoy your golden years.

As you look forward and consider your retirement, you want financial solutions that provide savings protection and future growth potential. Fixed indexed annuities with a Lifetime Income Benefit Rider can offer you guaranteed income for life, tax-deferred growth and flexible payout options.

That way, with the right plan, you can spend more of your golden years enjoying your accomplishments while knowing your money is there for you when you need it.

Lifetime Income Benefit Rider (LIBR)

We are living longer lives and enjoying longer retirements. This means you have more time

to spend with your family, more time to travel, and more time to enjoy your milestones.

We believe that longevity should be celebrated. That’s why products has been designed with income you cannot outlive.

A Retirement Paycheck

Lifetime Income Benefit Rider affords you a consistent paycheck, so that your retirement is focused on what you want to do and not what you wished you could have done.

When you purchase the Lifetime Income Benefit Rider, you are guaranteed an income stream for the rest of your life. You will know the guaranteed minimum you will receive on a monthly, quarterly, semi-annual or annual basis.

The amount you receive is determined by a few simple factors:

  • Your Age – when you decide to begin taking income from your contract
  • Your Payout – whether you want income for as long as you or you and your spouse live
  • Your Timing – the longer you wait to take income, the higher the payouts will be

Rider Overview

  • Offers income you cannot outlive
  • Provides a steady paycheck throughout retirement
  • Allows for spousal income benefits

Key Annuity and Lifetime Income Benefit Rider Terms:

Annuitization – Conversion of accumulated value of your annuity into regular guaranteed income payments.

Contract Value -Value of the funds in your Base Contract.

Income Account Value (IAV) -This value is used solely to determine the amount of income you will receive under this Rider. It is not a traditionally accessible value. Instead, this serves as a measuring value tool for purposes of the Rider only.

IAV Multiplier -An annually declared factor used to calculate your IAV credit for the Indexing Income option.

IAV Period -The period of time during which the Income Account Value is credited the Income Account Value Rate.

IAV Rate -Annual effective interest rate that is applied to the Income Account Value.

Index Credit -The amount credited to your Contract Value based upon the performance of the index allocation selected.

Lifetime Income Benefit (LIB) -The amount of income you will receive should you elect to take payments. It is based upon your IAV, gender and age at the time of election.

Reset -The IAV Period can be reset once during the contract for most options. There are two situations when this may be advantageous:

  • At the end of the initial IAV Period, if lifetime income payments have not begun.
  • If the Contract Value is higher than the IAV.

Joint Life Payout – A legal spouse, as defined under federal law and at least 50 years old, payment is based on the age of the younger joint payee. Payments are made through the life of the last surviving spouse.

Rider Fee -The fee charged for this Rider, if applicable, is deducted from your Contract Value each year as long as the LIBR is active. This fee may change at time of Reset.

Single Life Payout – Payout factors determined based on your age at the time of payout election.

Surrender – Full or partial distribution of contract values.

Surrender Charge – Fee charged, when applicable, for full or partial distribution.

How Annuities Work for Your Retirement

An annuity is a Contract purchased from an insurance company to help you accumulate assets for retirement.

This means your Contract guarantees are backed by the financial strength and claims paying ability of insurance providers and Your funds are safe and secure.

Fixed Indexed Annuity

Indexed annuities are fixed annuities that provide an opportunity to potentially earn more interest than traditional fixed annuities and other safe money alternatives. This is done by basing interest earned on an increase in an equity or bond index.

While the value of this Contract may be affected by an external index, this annuity does not participate directly in any stocks or equity investments. You are not buying shares of stock or an index. Your money is protected from market volatility so that a down market does not subtract from your principal.

Tax-Deferred Growth

A primary advantage of indexed annuities is the opportunity for growth by allowing your savings and interest to grow tax-deferred. Unlike taxable investments, you pay no taxes on your annuity interest until you begin to take withdrawals or receive income. This allows your money to grow faster than in a taxable account.



Source: American Equity

Help us Delay the DOL Fiduciary Rule

dfs marketing is a life and annuity marketing organization

NOW is the time for you to contact your Member of Congress and request they co-sponsor and vote in favor of the “Protecting American Families’ Retirement Advice” Act. This act will delay the implementation of the Department of LaborFiduciary Rule.

Last month, during our visit to Washington D.C., our team requested Congress help us delay the implementation of the Department of Labor (DOL) Rule. Congress has listened, and a new bill is circulating. When passed, the bill will delay the DOLFiduciary Rule for 24 months.

This is an important step in developing a workable solution regarding how, when, and where Americans receive investment advice on their retirement accounts. It also allows us to continue working through other avenues to develop a winning approach for independent agents to continue thriving as they provide safe solutions to many retirement challenges. Below are the resources you will need to contact your Member of Congress.

To see this short DOL delay bill CLICK HERE.

To find your Member of Congress CLICK HERE.

Sample Message to Congress Below:

DEAR _________,

I am requesting your support to co-sponsor and vote in favor of the “Protecting American Families’ Retirement Advice” Act. This act will delay the implementation of the Department of Labor’s controversial fiduciary rule and will allow our industry adequate time to comply and adapt to this far-reaching rule which affects trillions of dollars in retirement accounts and tens of thousands of jobs in the fixed insurance industry. I am in favor of giving best interest advice, but the rule was poorly written and actually eliminates entire distribution channels which have served consumers with safe retirement options for many decades. Please join me. I respectfully ask you to co-sponsor and vote for this bill so we can continue to work with Congress to develop a workable solution and better protect consumers with a law from our elected Representatives rather than an administrative order. You can view the bill at the following URL. Thank you for your time.


call DFS Marketing for more information


Signature Guaranteed UL – SI (Simplified Issue) is an individual universal life insurance policy that will provide a guaranteed death benefit to age 100, assuming that all premiums have been paid as scheduled. The policy can still lapse due to loans and withdrawals but you can make additional premium payments to keep the policy in force.

Signature Guaranteed UL – SI will pay a tax-free death benefit directly to your named beneficiary to help replace your income, take care of final expenses, and meet your financial promises.



When applying for life insurance, underwriting refers to the extensive

review process that may include medical exams, blood tests, physician

reviews and more. Simplified Issue underwriting requires a few simple

health questions and NO medical exams or blood tests. Only standard

rates are available.


To be considered for the Simplified Issue Program your employer must be

approved to participate by American National and you must fulfill the

following requirements:

  • Be an active Full Time employee
  • Be between ages of 18 and 65
  • Be able to answer a few simple medical questions.

Even though you must be an employee to apply for Simplified Issue Life

Insurance, if you choose to leave your employment, you may keep your life

insurance by continuing to pay premiums on your own.


Your Signature Guaranteed UL-SI policy has late payment forgiveness

which allows premiums to be paid up to one full month beyond the monthly

deduction billing date without negatively affecting the lapse date. This

feature prevents the projected lapse date from decreasing due to late

payments here and there.




Should you become terminally, chronically, or critically ill, a full or partial accelerated death benefit may be available to you before you die, providing an unrestricted cash benefit for you to use for any expense, including medical.


For use if an eligible insured has an illness or chronic condition that is expected to result in death within 12 to 24 months, depending on state definitions.


For use if an eligible insured is unable to perform two out of six activities of daily living (bathing, continence, dressing, eating, toileting, or transferring) or is cognitively impaired. The benefit is an unrestricted cash payment.


For use if an eligible insured experiences a critical illness described in the rider after the issue date. The 16 covered critical illnesses (13 in California) may be found in the ABR Overview, Form 10743.


  • Terminal Illness: $25,000
  • Chronic & Critical Illness: $50,000


  • Up to $250,000


There is no additional premium for this benefit. However, the death benefit accelerated will be less than requested as it is discounted by an amount calculated based on American National’s evaluation of the insured’s health at the time the benefit is exercised as well as an administrative fee of up to $500 assessed when the benefits are elected. See the Accelerated Benefits Rider Brochure 10473 for more information on these riders.


For an additional premium, we will waive the stipulated planned policy premium in the event of disability. Any waived premiums are considered to be paid premiums and are credited to the insurance policy. This amount may not keep the policy active to the policy maturity date.

The insured must provide proof of total disability, which must last for at least six consecutive months.

This rider expires after the policy anniversary following attained age 60.


Form Series PWSTP (Forms May Vary by State)


For an additional cost, separate level term life insurance may be provided for each child age 15 days old through 18 years if the base policy insured is between 18-55. Each insured child can be covered up to the earlier of either:

  • The child’s attained age of 25, or
  • The policy anniversary following the insured’s attained age of 65.

The insured can apply for additional coverage on a child at issue or following the birth of the child.



Form Series ULCTR14 (Forms May Vary by State)



Source: American National